Writing Samples
E-commerce Product Copy
Precision product narration under strict formatting constraints, at a volume most fashion-only writers never encounter.
SEO Listicle
Listicle format built around a keyword brief, balancing search-intent structure with genuine styling voice across all twelve entries.
SEO Long-Form Guide
Long-form buying guide built around real buyer questions (movement types, authentication, gifting occasions) rather than keyword density, while reading as trustworthy editorial rather than a sales page.
Long-Form SEO Content
1,500-word category guide balancing genuine buyer education with SEO structure, without reading like either a sales page or a keyword-stuffed article.
Brand Editorial
Occasion-led editorial copy that treats each piece as tied to a specific moment — a wedding, a festival — rather than a generic product description.
Brand Editorial
Editorial copy that leans into occasion and emotional context rather than generic feature lists, while staying inside an established brand voice.
SEO Category Copy
Category copy structured around three distinct buyer intents within one product family, avoiding the trap of one generic 'fine jewellery' page trying to serve all three.
E-commerce Product Copy
Product copy that opens with the craft story before transitioning cleanly into the practical details a buyer needs.
SEO Category Pages
Category copy mapped to real search intent first, then written as genuine styling guidance rather than pure SEO filler.
Constrained Product Copy
One distinctive detail per product, chosen deliberately over attempting full feature coverage — treating a hard word-count constraint as a creative discipline rather than an obstacle to work around.
E-Commerce Catalogue Copy
Product copy proving brand voice is possible within an extremely narrow word count, prioritizing one distinctive detail per item — shown here across nearly every category in the catalogue, not just one.
Brand Editorial
Brand editorial written to hold up on its own, independent of any one city or store launch — the throughline that the market-specific pieces then adapt.
Local SEO / Store Locator
Local-SEO landing copy that opens with a genuine, researched detail about the city itself before folding in brand story, purchase schemes, and practical store information.
SEO Category Page
Category copy built around ritual and belief rather than styling or occasion — a different kind of buyer question to answer than 'what do I wear this with.'