Srijayee — Fashion & Luxury Content Strategist

About

A content strategist
with a stylist's eye.

I'm Srijayee — a fashion and luxury content strategist working at the intersection of brand storytelling, SEO-driven copywriting, and personal styling. My work has shaped digital narrative for heritage brands including Manyavar, Taneira, and Tanishq.

I hold a Fashion & Luxury Brand Management credential from Bocconi University, and I bring that same brand-level thinking to every project — whether it's a product description, a partnership pitch, or someone's personal wardrobe.

Before this, I worked in content at Amazon — an unconventional path into fashion that I write about openly, because I think how you get somewhere matters as much as where you land.

View my full portfolio →

Credentials & Focus

Education

Fashion & Luxury Brand Management, Bocconi University.

Client Work

Manyavar, Taneira, Tanishq, Candere, Furla (via Just In Time), and Shoppers Stop, delivered via Textmercato.

Focus Areas

Luxury brand analysis, fashion trend reporting, content strategy, and personal styling.