Brand Editorial
Editorial copy that leans into occasion and emotional context rather than generic feature lists, while staying inside an established brand voice.
Yet again Manyavar proudly inaugurates their largest Manyavar Mohey store in the east in Ranchi ranging across 17,281 sqft. Mohey has always been at the forefront to embrace the uniqueness and authenticity of Indian wedding wear. We hope their super flagship Manyavar Mohey store following their flagship store in Ranchi will be able to provide an elevated customer experience. You can also visit their pre-existing stores in Ranchi to enjoy the essence of royal Indian attires.
From its inception in 1999, Manyavar has strived to become a dominant player in Indian Celebration wear. In 2001, it started its retail operation and today it has successfully become the face of Indian ethnic wedding attire. With its vision to instil pride in wearing Indian attire, Manyavar has simply created a signature statement with its intricate and dazzling ethnic fashion wear.
Indian weddings are no less than an epitome of grandeur with gorgeous colours, rich culture and magnificent venues. To match up with the vibe Manyavar brings you stunningly embellished wedding wear that will oomph up your special day by making you wedding-ready. With the finest display of Indian elegance and glamour, they add luxe to your luxurious wedding. Manyavar's brand ambassador Ranveer Singh rightfully echoes their brand persona with his penchant style. With our exquisite collection of royal Sherwanis, exquisite Bandhgalas, trendy kurtas-jackets, elegant Indo-westerns and complementing accessories, they make your special moments unforgettable.
(Full piece, ~280 words, written for the Manyavar Ranchi store-launch editorial.)
Context
Sample approach from festive and occasion-wear editorial content written for Manyavar, one of India's leading ethnic-wear labels.
Objective
Write content that reads as genuine editorial voice rather than templated product marketing.
Skills Demonstrated