Constrained Product Copy
One distinctive detail per product, chosen deliberately over attempting full feature coverage — treating a hard word-count constraint as a creative discipline rather than an obstacle to work around.
Context
Delivered for Shoppers Stop's multi-brand retail catalogue, under a strict 30-word-per-product limit.
Objective
Differentiate each product across a large multi-brand catalogue while staying on-brand, inside a 30-word hard limit that leaves almost no room for error.
Skills Demonstrated