Shoppers Stop
Tight, high-constraint product copy for a leading multi-brand retail catalogue — proving brand voice within an extremely narrow word count.
Challenge
A 30-word hard limit per product left almost no room for brand voice, while still needing to differentiate each item across a large multi-brand catalogue.
Approach
Prioritized one distinctive detail per product rather than attempting full feature coverage, treating the word limit as a creative constraint rather than an obstacle.
Outcome
Consistent, on-brand copy delivered across the full catalogue within the 30-word constraint.